Everyone you want to do business with has an email account. And everyone checks their email daily, several times per day. It’s usually one of the first things we do each morning. Email marketing is one of the smartest ways you can spend your advertising budget – if you do it right.
Website Maintenance. Sounds terribly important, doesn’t it? The phrase brings to mind a tiny team of nanobots crawling around the internet, brandishing wee wrenches. But to reap the most benefit from the hard-earned marketing dollars that you spent building your online storefront, you must take good care of it.
Content is the most important and time-consuming part of website design. Too often people ask for cool functions and neat features, with content a mere afterthought. But your content delivers the real value of your website and your design should be completely based on it, answering this: What is the unique value that you, and you alone, bring to your customers?
Once people understand the power of a custom website, the eye-catching visuals within a functional, easy-to-use framework, they get excited and think of the possibilites. Then they start thinking of cutting costs. You should consider your website to be your most important marketing tool. Because it is.
Savvy business owners know who their ideal audience is, and develops branding that appeals to them. Also important: knowing who is *not* the target audience. Trying to appeal to everyone is a common newbie mistake and a red flag for buyers. Let’s go over some branding basics and I’ll share some resources that cover the topic in greater detail.
Cleaning can often feel like a chore. But Spring cleaning feels like a privilege, a joy, like “Oh wow, the weather is lovely and I get to do this!” Whether you want to tacklet it all in one day or make a project of it, your efforts will be rewarded with boosts in productivity and mood.
I’m starting a new end of workday routine. Trying to build a business out of thin air takes effort, focus, gumption, drive, perseverance and research. Oodles and oodles of learning new things. I’ve worked far into the night on too many occasions. It takes a toll, there’s a woeful lack of work/life balance. And both the work and the life suffer for it.