Email Marketing

Get the most leverage from your website with an email marketing strategy. It’s hands-down the cheapest platform available for your small business, with good return on your investment. And the best part?

You have absolute control over it.

You can get a basic email service provider  for zero dollars. Import your contact list and spend however much time you want writing and designing emails. Two hours a month, two hours a day — it’s up to you.

Whenever you want, hit “send” and your message goes out to people who willingly gave you their contact info because they want to hear from you. These are people who have been to your website or your store, and whose interest is already piqued.

How much money would you earn with just one extra sale?

What is a sale worth to you? If you send out an email campaign and someone responds to your offer – how much do you earn? Depending on the price point of your services, an effective email campaign will make you hundreds, maybe thousands, of dollars.

And the cost to you? Zero dollars for the free email marketing platform plus the time it took you to write the email.

what is an extra sale worth?

What is a sale worth to you? If you send out an email campaign and someone responds to your offer – how much do you earn? Depending on the price point of your services, an effective email campaign will make you hundreds, maybe thousands, of dollars.

And the cost to you? Zero dollars for the free email marketing platform plus the time it took you to write the email.

Properly done, email provides a higher return on your dollar than other marketing efforts.

All of the newsletters above were customized to match each business’ brand identity, incorporating logos, fonts and color schemes for a well-integrated look-and-feel. For more about that, read Branding Your Business.

Big love for the Email Campaigns

Nate Haskell, Lime Crane Creative Director

Nate Haskell | Creative Producer, Lime Crane

“What great results we’ve had with your recent newsletter campaign! Reaching out to both long-dormant contacts and newly-made connections tripled the number of job requests we usually see each week!”

Miriam Frost, SPY Owner

Miriam Frost | Stellar Power Yoga

“What great newsletters – you are fantastic! The number of people that open my emails has doubled. I love that you add things to benefit members like Spring Cleaning to Declutter Your Mind – it meshes well with my self-care vibe and members appreciate it. Thank you for thinking outside of the box.”

The thing about beautiful, informative email newsletters is that they take time to create.

laptop showing email marketing strategy

Effective email marketing campaigns –  which are newsletters with calls-to-action and targeted subscriber lists – take even more time to create. Plus, to get the most benefit from campaigns, you have to analyze the data you collect from tracking what your subscribers do with your emails. And then continally refine your approach in response to new data. Which, yes, takes still more time.

Do you have the time to learn how to do these tasks, and then consistently do them? If so, there are some great starting tips on how to create fantastic newsletters.

If not, I can help. Outsource your email marketing to me, and keep your productivity focused on running your business.

Are you ready to outsource your newsletter?

Or to start creating email marketing campaigns?

Resources

Email Marketing Done Right