FAQ

How Often Should I Update My Content?

Ahh… Fresh content. People love it, Search engines love it. It’s heady, potent stuff. Fresh content could be a new page on your website, a new blog post or an edit to existing content. 

People use search engines to get information that matches their interests. They spend more time on websites that are active, and are more likely to re-visit, sign up, recommend and buy from them.

Search engines use a website’s content to judge how popular, relevant and well-liked it is. One of the many things that search engines will ding your website for is old, outdated content.

Content is king, and fresh content can make or break your marketing goals. 

Informational websites don’t need constant updates. These types of sites have what is known as “evergreen” content that stays  relevant for a while. Update your blog when you have something unique to say that is of benefit to the reader. 

If your business provides a service to people, changes in that service will often dictate your updates. Every class you teach, every workshop you host, every event you podcast, every cause your company supports — these are all juicy, delicious, newsy updates just begging to be featured on your blog.

So how often do you need to add new content?

Update Daily – If your website or blog deals with trending topics like finance or sports.

Update Weekly – If you have a travel, catering or event planning business, or if you’re running a personal blog.

Update Every Other Week – If you provide video production or  photography services, or if you own a boutique gym or yoga studio.

Update Monthly – If you are in the gardening/landscaping business or real estate sector (make sure you include seasonal highlights every quarter).

Update Daily – If your website or blog deals with trending topics like finance or sports.

Update Weekly – If you have a travel, catering or event planning business, or if you’re running a personal blog.

Update Every Other Week – If you provide video production or  photography services, or if you own a boutique gym or yoga studio.

Update Monthly – If you are in the gardening/landscaping business or real estate sector (make sure you include seasonal highlights every quarter).

Make sure you get the most bang for your buck

Your site will rank better with search engines if you regularly review update it with reliable, valuable information.

  • Set aside enough time & money to actually create content. If writing isn’t your thing, you may want to outsource this task.
  • Make sure the content is relevant to your readers, unique, and easy to read.
  • Choose the titles of your posts carefully; they should match what your customers’ interests.

Good habits to develop for consistent website content updates

Create a publishing strategy – Deciding when you should post will help you build your schedule, your action plan and deadlines. If you leave it for “when you have time” you risk blowing it off when the first obstacle comes along.

Think like your readers – Put yourself in their place and ask, “If I were them, would I like to see more of this? Less of that?” Make sure you are writing what they want to see, not just what you find fun or cool. This one can be tough.

Have several posts queued up in advance – Life likes to throw curve balls, and you don’t want your publishing strategy derailed because something came up. I recommend having at least a month’s worth of posts ready ahead of time.

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