Should I Have A Website Maintenance Plan?
Website Maintenance. Sounds dreadful, doesn’t it? The phrase brings to mind a tiny team of nanobots crawling around the internet, brandishing wee wrenches.
But maintain, you must. You can’t create a website and then just leave it there, hoping that positive thoughts and good vibes will sustain it.
To reap the most benefit from the hard-earned marketing dollars that you spent building the online face of your business, you must take good care of it. You’re going to need a webmaster.
It’s easy for businesses, especially startups, to cut corners and let a few tasks slide. Website maintenance can easily become one of those tasks, since problems don’t present themselves right away.
If you want your website to help your business grow, you’ve got to tend to it. Neglect the upkeep for too long, and you’ll end up with a bug-infested eyesore. Keep up with the work, and enjoy these benefits:
- keep visitors and search engines happy with fresh content
- encourage people to engage with your brand by commenting on your posts and referring their friends to your website
- attract new visitors with pages that rank highly with search engines
- convert visitors to customers
- avoid embarassing system downtimes and Page Not Found errors
To keep your website running smoothly, perform these maintenance tasks every month:
- Update website software and plugins
- Check that all of your sign-up forms are running properly
- Remove any spam comments from blog posts
- Check all pages for broken links and load errors
- Write one or more blog posts to keep your community engaged and encourage organic SEO traffic
- Check website load speed and review security scans
- Analyze website statistics from the previous month
- Test your website on all devices and browsers to ensure it displays correctly
- Run a backup and make sure a previous version of your site is stored off-site
You’re not going to Boost your productivity by taking on this task yourself. Hire me to be your webmaster – I can make ongoing or as-needed updates.
Remember, ongoing maintenance is cheaper and easier than dealing with the fallout of lost sales, hacked data, and a blemish on your brand’s reputation.
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