A Curated Collection of Posts

by Guest Blogger, Kelly Higgins

Top 5 Areas That Should Pop in Staging Photos

You’ve been researching beautiful new homes, and getting excited to celebrate moving into a great new space. But hold up, first you have to sell this house. You’ve found a top-notch realtor and made an appointment for a professional to come take photos. Keep in mind, that to get top dollar for your current house, the following 5 key areas really need to pop in your photos.

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Curb Appeal with Creative Containers

When staging your home, you don’t need to hire a master gardener to spruce up your porch or patio. You can add instant curb appeal with a planter, some potting soil, and a few plants. Choose varieties that will thrive in your zone and see beautiful results in no time.

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Watch-Worthy Travel Videos

Whenever you go on vacation, you take lots of videos on your camera or cell phone, right? Let’s go one step further and make a compilation of your best travel clips. Something fun and interesting, that your followers will watch and share.

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Tips & Tricks for Trick-or-Treat Pix

Tired of the dark, blurry photos you get while trying to capture the cuteness every Halloween? We’ve all been there, done that. This year is going to be different. This year, you will rule Instagram with a dizzying array of your photogenic kids, in all their crystal-clear glory. Here’s the plan…

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Email Marketing Done Right

Email Marketing Done Right

Everyone you want to do business with has an email account. And everyone checks their email daily, several times per day. It’s usually one of the first things we do each morning. Email marketing is one of the smartest ways you can spend your advertising budget – if you do it right.

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Your Website Deserves Professional Care

Your Website Deserves Professional Care

Website Maintenance. Sounds terribly important, doesn’t it? The phrase brings to mind a tiny team of nanobots crawling around the internet, brandishing wee wrenches. But to reap the most benefit from the hard-earned marketing dollars that you spent building your online storefront, you must take good care of it.

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Serving Up Fresh Content

Serving Up Fresh Content

Content is the most important and time-consuming part of website design. Too often people ask for cool functions and neat features, with content a mere afterthought. But your content delivers the real value of your website and your design should be completely based on it, answering this: What is the unique value that you, and you alone, bring to your customers?

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Treat your Website like an Investment

Treat your Website like an Investment

Once people understand the power of a custom website, the eye-catching visuals within a functional, easy-to-use framework, they get excited and think of the possibilites. Then they start thinking of cutting costs. You should consider your website to be your most important marketing tool. Because it is.

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Branding Your Business

Branding Your Business

Savvy business owners know who their ideal audience is, and develops branding that appeals to them. Also important: knowing who is *not* the target audience. Trying to appeal to everyone is a common newbie mistake and a red flag for buyers. Let’s go over some branding basics and I’ll share some resources that cover the topic in greater detail.

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Spring Clean Your Home Office

Spring Clean Your Home Office

Cleaning can often feel like a chore. But Spring cleaning feels like a privilege, a joy, like “Oh wow, the weather is lovely and I get to do this!” Whether you want to tacklet it all in one day or make a project of it, your efforts will be rewarded with boosts in productivity and mood.

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End of Workday Routine

I’m starting a new end of workday routine. Trying to build a business out of thin air takes effort, focus, gumption, drive, perseverance and research. Oodles and oodles of learning new things. I’ve worked far into the night on too many occasions. It takes a toll, there’s a woeful lack of work/life balance. And both the work and the life suffer for it.

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Prioritize Like a Pro

Prioritize Like a Pro

Productivity is not simply doing more things – it’s doing the right things. Spending 10 minutes you to plan your day will save you up to two hours in wasted effort and unnecessary task-switching throughout the day.

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Get a Grip on Your Time

Get a Grip on Your Time

People often believe that strong will and good intentions will drive them through their to-do lists. Instead, what turns intention into action are a combination of effective planning and follow-through. Once you have a handle on how to prioritize all the stuff you...

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