Wavelength Creative Agency is a Canadian start-up with fresh talent Tiana Rouse at the helm. Active on several social media platforms and in a number of professional organizations, Tiana already had a base of followers. Her goal: grow an email list of potential clients.
Wanting to appeal to her target audience of women business owners in the millenial age bracket, we chose a color palette and imagery well-suited to that demographic.
I created a signup form on her contact page that would kick off a client intake process and add new leads to her email marketing funnel. When Tiana announced the launch of her new website on social media, her followers took note. Her email distribution list has grown by 300% since her website launched.